Selling today, building brands for tomorrow
You have two important plates to spin: Today’s sales, promotions, revenue. Tomorrow’s relationships, brand strength, shareholder value.
Spin one at the expense of the other and you’ll fail. Keep them in balance and you’ll win in the long and short term.
Both endeavours have the same thing at their core – customers decide your fate. Which is why we’re passionate about them.
You must know your customers better than the next business, and you must use this knowledge to be remarkable in their eyes.
How? That’s what this website is all about:
We recommend you begin by watching our 10 little ‘remarkable’ films, over on the right. Then you might like to have a look at the customer types we’ve defined.
Or if you’re into digital, check out our insights on social media.
Of course, you may actually want to know something about The Foundry, in which case read our case studies, where we promise to be informative rather than boastful.