What makes a woman shrink from putting air in her tyres, yet she will go to the ends of the earth to find the right medicine for her child?

Women in business – do they become different people as soon as they walk in the office? Women at leisure – does this state of mind also affect the buying state? How does a woman’s thinking differ when buying for herself?

In ‘Conversations with The Foundry’, you’ll find answers to these questions – answers that will help you target your communications and improve the way your brands connect with female audiences.

Conversations with The Foundry is new research into women’s attitudes that takes place via relaxed, informal discussions in the home. It’s available free, for download.