E-learning – the business case.

All e-learning has the potential to reach more people at lower cost, but those examples that pay real dividends have three principles at their heart.

  1. They’re aligned with the business objectives of the provider
  2. They’re measured in business terms
  3. They enable more sales to more people

These three principles are not unlike the reasons for any activity in a commercial organisation.

At The Foundry, we’re uncompromisingly commercial about e-learning and we have created programmes and packages with both short and long term ROI – selling now and building for the future, to coin a phrase.

If you want to know more about e-learning, get in touch with Ian McKay on 0161 926 8444 or ian.mckay@foundrycomms.co.uk

Dechra Academy

The Dechra Academy

Online CPD courses that have positioned Dechra as the vet’s intellectual partner. 9,500 UK vets registered, 20,000 hours of CPD delivered, a huge new database collected, enabling highly successful sales email campaigns. View case study

Matthew Clark

Educating the salesforce,
who educate the customer (Matthew Clark)

Matthew Clark is a drinks distributor. The Sales Tool Kit adds value to the relationship between their reps and bar owners with on and offline education on wine regions, product information, bar and fridge management and customer service. The result is extra sales and profit for the bar and Matthew Clark.

Heineken Knowledge

The Knowledge (Heineken)

Global knowledge base for brand assets and sector intelligence. Rapid turnover of marketing staff led to tacit knowledge loss. This e-learning site ensures that knowledge is retained in the business and all markets work with ‘one version of the truth’.

Scholl Foot Experts

Creating pharmacy
foot experts (Scholl)

This e-learning resource teaches foot physiology and shoe fitting techniques to assistants in pharmacy stores. Professionalising this group with training and achievement awards elevates the authority of the Scholl footwear brand and increases shoe sales.