We’re grinning from ear to ear after winning a 3-year deal with the British Dental Health Foundation.
The BDHF is an independent charity that works to improve the standards of oral healthcare both in the UK and around the world. Each year, it runs a hugely successful campaign, National Smile Month, to drill home the importance of dental health to patients and professionals.
To help dentists promote National Smile Month within their practice, The British Dental Health Foundation produces a range of publicity and educational communications. The campaign regularly attracts high profile sponsors such as Listerine, Macleans, Wrigleys and Oral-B.
Following a 7-way pitch, involving five West Mids agencies and one London-based agency, our winning tender included a wide range of communication for both on and off-line activity, including a viral “Brush your Teeth” song to help the charity raise the awareness of National Smile Month.
Tony Osborne told us the reason for the selection: “All submissions were of a very high standard and involved significant research and preparation. But The Foundry hit the nail on the head. They met the brief in full, creating a complete re-brand for National Smile Month as well a fully integrated marketing campaign. Their approach had a number of high value sponsorship opportunities, capacity to appeal to all audiences and embodied all of the brand values for National Smile Month”.
This is a great win against some very stiff competition. We created some bold and fun communications which the client has bravely embraced. We’re looking forward to helping the BDHF grow the National Smile Month brand to new heights over the next 3 years and continue the great work they are doing in preventative oral healthcare.
