The Foundry Communications Ltd.

Some of our clients know us as designers and builders of unusually effective Web sites. Some use us to produce ad campaigns, that change minds and make sales. For others, we design packs, POS material, internal motivation campaigns or even exhibition stands and conferences. As one of our clients once said: "You're a design shop that thinks. A Web consultancy with strategies. An ad agency that cares about design." And our work works because it's based on our love of brands.

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Armstrong

StrongValue Web site

Problem:

Launch a range of commercial flooring for Armstrong that differentiates them in the marketplace.

Solution:

Research the commercial flooring marketplace and invent a new "value for money" sector. Create a brand identity for the range - strongValue. An integrated launch of the value for money range positioning to Contractors and Distributors via an informative micro site, instore display stands, range cards, leaflets and POS.

StrongValue Web site