The Foundry Communications Ltd.

Some of our clients know us as designers and builders of unusually effective Web sites. Some use us to produce ad campaigns, that change minds and make sales. For others, we design packs, POS material, internal motivation campaigns or even exhibition stands and conferences. As one of our clients once said: "You're a design shop that thinks. A Web consultancy with strategies. An ad agency that cares about design." And our work works because it's based on our love of brands.

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Hydes

Hydes Original Advertising

Problem:

Find an original solution for Hydes, to encourage more people to drink their No.1 beer.

Solution:

Brewed to the same traditional method for nearly 150 years, Hydes wanted to remind the great British public of the original and best full-bodied ale on the market. So we put all hands to the pump to create this memorable and eye-catching campaign. High-profile outdoor activity spanned 48- and 6-sheet posters, press and taxi advertising, supported within outlets by beer mats, tent cards, bar runners and posters. With a hugh increase in sales as a direct result of our campaign, we helped Hydes to call time on pale imitations.

Hydes Original Advertising