The Foundry Communications Ltd.

Some of our clients know us as designers and builders of unusually effective Web sites. Some use us to produce ad campaigns, that change minds and make sales. For others, we design packs, POS material, internal motivation campaigns or even exhibition stands and conferences. As one of our clients once said: "You're a design shop that thinks. A Web consultancy with strategies. An ad agency that cares about design." And our work works because it's based on our love of brands.

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Kumho

Kumho Radio

Problem:

Despite being one of Manchester United’s Platinum Partners, Kumho Tyres is not well known in the UK.

Solution:

Raise Kumho’s profile with a message from Wayne Rooney! When it comes to football, fans are always happy to hear a word from their favourite players. And that’s exactly what we used as bait in this cheeky radio campaign. Using everyday people with football star names to entice listeners, the national ads drove fans to Kumho dealerships, where they had the chance to enter a free prize draw to win match tickets, transport and 4* accommodation.

Kumho: Radio Campaign