The Foundry Communications Ltd.

Some of our clients know us as designers and builders of unusually effective Web sites. Some use us to produce ad campaigns, that change minds and make sales. For others, we design packs, POS material, internal motivation campaigns or even exhibition stands and conferences. As one of our clients once said: "You're a design shop that thinks. A Web consultancy with strategies. An ad agency that cares about design." And our work works because it's based on our love of brands.

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Dechra

Domidine

Problem:

Persuade vets to start using Domidine instead of the leading detomidine hydrochloride.

Solution:

It makes horse sense to order Domidine. When this horse anaesthetic became an off-license drug, the benefits to veterinarians were 4-fold: better value, more sizes, product assurance and great offers. To communicate this, we devised a series of mailers offering FREE horse prints to every practice. The result? Domidine raised both their profits and their profile

Dechra: Domidine