The Foundry Communications Ltd.

Some of our clients know us as designers and builders of unusually effective Web sites. Some use us to produce ad campaigns, that change minds and make sales. For others, we design packs, POS material, internal motivation campaigns or even exhibition stands and conferences. As one of our clients once said: "You're a design shop that thinks. A Web consultancy with strategies. An ad agency that cares about design." And our work works because it's based on our love of brands.

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Dechra

US Launch

Problem:

Dechra has been top dog in Europe for years. But how do you communicate that to vets in the U.S?

Solution:

A big name in small animals. When Dechra bought American firm Pharmaderm, it was our job to tell millions of veterinarians that their old favourite had a new name. The fact that Dechra was already ‘a big name in small animals’ said it all. And who better to deliver the message than the patients themselves? From advertising to exhibition stands, this humorous and light-hearted approach has connected with veterinary practices all over the states and continues to establish Dechra as the brand leader worldwide.

Dechra: A big name in small animals