The Foundry wins two awards
Design agency, The Foundry, has won two awards at the prestigious Pharmaceutical Marketing Effectiveness Awards.
The interactive dermatology website, Skin Care World, and the Save Our Skins Campaign, both developed by The Foundry for Medlock Medical, won the Therapy Franchise and Innovation awards.
The Foundry was presented with both awards at The Dorchester Hotel, London. The judges for the Therapy Franchise Award category were impressed by the range of complementary communications strategies used in promoting the dermatology products.
The Foundry’s decision to use the marketing material and website as an innovative and educational campaign also had huge impact on the judges. The judges for the Innovation Award said: “This campaign has revolutionised the area of dermatology. It’s a new era of best practice.”
The Skin Care World website is designed and built as a town, with a school, community centre, health centre, town hall and café. The website characters are also used in the Save Our Skin marketing campaign. The idea is to make it fun to learn about eczema, for children suffering from the skin problem.
Zoe Connolly, Account Director at The Foundry, says: “We’re thrilled the marketing campaign we developed for Medlock Medical has been recognised for its ability to communicate effectively with people whose lives have been affected by eczema and other skin conditions.”
