Some of our clients know us as designers and builders of unusually effective Web sites. Some use us to produce ad campaigns, that change minds and make sales. For others, we design packs, POS material, internal motivation campaigns or even exhibition stands and conferences. As one of our clients once said: "You're a design shop that thinks. A Web consultancy with strategies. An ad agency that cares about design." And our work works because it's based on our love of brands.
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Following a three-way pitch, award winning design agency, The Foundry, has been appointed by Armstrong Floor Products to promote a new national concept for its commercial flooring range.
The Foundry won the new business with its value-for-money initiative, Strong Value, a no-nonsense, no frills loyalty scheme aimed at flooring contractors and distributors.
In addition to an interactive website for the online loyalty scheme, The Foundry will be supporting the national incentive with promotional flyers, an email marketing campaign, point of sale and in-store displays.
Tom Ferrell, Marketing Manager at Armstrong Floor Products, says: “The Foundry really understands the flooring industry, which was a key factor in choosing them to work with us on StrongValue. The awards they have won international acclaim for and the websites they have produced for companies across a diverse range of sectors also appealed, as our new website will be a key marketing tool.”