The Foundry Wins Bulmers' New Website Design
Design agency, The Foundry, has won the account to redesign and refresh the website for Bulmers, the world's largest cider maker, following a three-way pitch.
The brief was to give the website a new modern look and feel and to support offline marketing and advertising activity. The Foundry has a wealth of experience in creating websites for large brands and welcomed the opportunity to work with the Bulmers team.
The Foundry will maintain and support the website on an ongoing basis. As well as providing basic support such as generating regular website statistics, The Foundry will work with Bulmers in developing online campaigns and in traffic generation.
Douglas Cook, Brand Manager at Bulmers, says: “We chose The Foundry because of its track record in creating engaging websites for other leading FMCG brands. We wanted to work with an agency that understands the things that motivate Bulmers' target audience and this insight will play an important role in the longer term development of the website.”