The Foundry Communications Ltd.

Some of our clients know us as designers and builders of unusually effective Web sites. Some use us to produce ad campaigns, that change minds and make sales. For others, we design packs, POS material, internal motivation campaigns or even exhibition stands and conferences. As one of our clients once said: "You're a design shop that thinks. A Web consultancy with strategies. An ad agency that cares about design." And our work works because it's based on our love of brands.

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The Foundry launches radical ad campaign for Dechra

After a thorough research programme amongst equine vets, Altrincham-based, The Foundry has launched a radically different above and below the line campaign for Equipalazone® from Dechra Veterinary Products. The campaign meets “head on” the use of Equipalazone, a pain relief product for horses and its palatability, in addition to raising awareness of the Dechra brand in the equine market.

Larry King, Product Manager, Dechra said:

“The old myth that “horses don’t like it” (bute-based products) is a misconception. The Foundry’s task was to find the most effective way of communicating, simply and directly, the truth about bute and responsible equine pain management. We realise that some vets are confused about the use of bute-based products and we’re seeking to reassure them about any concerns they may have. This is a terrifically creative campaign based on a very solid piece of research”.

Kevin Murphy, Managing Director at The Foundry said:

“This was a challenging brief and we are pleased with the outcome. It’s a ground-breaking campaign for this market. There’s no pack shot, not even a picture of a horse, just a factual, well-argued piece of copy alongside a picture of a delicious jam butty. It’s a great piece of communication.”