After months in development, we are proud to announce the launch of a new website for Swedish-based company, HAGS.
Part of PlayPower Inc, the world’s biggest playground manufacturer, HAGS specialise in products for play, sports and other outdoor recreation uses for people of all ages.
The world-renowned company has been designing inspirational outdoor spaces for children and adults for over 50 years. They appointed The Foundry in 2016 to design and build a website to serve their European markets.
With technical challenges and the instability of their existing Content Management System (CMS) letting them down, HAGS wanted a simpler way for customers to find and order their products.
In answer to the brief, The Foundry Communications created a fully responsive and accessible site with audience specific content to tighten up targeting. The new Content Management System is easier to use, allowing internal teams to modify and update content, as and when required.
The agency has also managed the website’s translation into 6 European languages to improve search optimisation and increase global awareness.
Digital Director, Ian McKay said, “After months of hard work and collaboration, we’re delighted to say the new HAGS website is now live. The real work now begins as we’ll be continually monitoring, refining and improving to ensure targets are met to drive traffic and increase online sales”.