Foundry launches new TV ad and website for Thea Pharmaceuticals

We just completed production of a 20-second TV commercial and website for Thea Pharmaceuticals, a leading independent pharmaceutical company specialising in Dry Eye, Lid Hygiene and Eye Nutrition.

Created in-house using illustration animated within Final Cut Pro, the TV spot centres on Thealoz Duo, a preservative-free treatment for Dry Eye, designed to lubricate, hydrate and protect the eyes in a long-lasting formula.

This is the first time Thea Pharmaceuticals have advertised on television and they are delighted with the result, “Weworked to a tight budget and timescales to produce a truly eye-catching commercial that educates people about the symptoms of Dry Eye, which is a very common condition, and one of our most advanced formulas – Thealoz Duo”, Thea representative.

To support the TV campaign we have also created a brand new B2C website - and a selection of online campaign landing pages. These will be promoted across a number of social channels over the next 4 weeks.

The commercial launched on 17th September on ITV and will run for 4 weeks.