We just completed production of a 20-second TV commercial and website for Thea Pharmaceuticals, a leading independent pharmaceutical company specialising in Dry Eye, Lid Hygiene and Eye Nutrition.
Created in-house using illustration animated within Final Cut Pro, the TV spot centres on Thealoz Duo, a preservative-free treatment for Dry Eye, designed to lubricate, hydrate and protect the eyes in a long-lasting formula.
This is the first time Thea Pharmaceuticals have advertised on television and they are delighted with the result, “Weworked to a tight budget and timescales to produce a truly eye-catching commercial that educates people about the symptoms of Dry Eye, which is a very common condition, and one of our most advanced formulas – Thealoz Duo”, Thea representative.
To support the TV campaign we have also created a brand new B2C website - www.youreyehealth.co.uk and a selection of online campaign landing pages. These will be promoted across a number of social channels over the next 4 weeks.
The commercial launched on 17th September on ITV and will run for 4 weeks.